We are certain you have come across the 2024 “Ins & Outs” trend that has been all around TikTok and Instagram. 

You know we love our trends, so here are some Ins and Outs that fashion brands should pay attention to for the upcoming year! 

INS

Email Marketing 

Really? Email marketing ... that’s so early 2000s. Yes, really. Don’t underestimate the power a simple email can bring. 

Email campaigns are the perfect tool to keep your customers informed on any new collection drops or juicy blog updates. 

Video Content 

Videos have become a superior content form, and rightfully so. 

Why imagine the storyline behind a picture when you can get it handed to you on a silver platter? 

Investing more of your time and energy into creating videos is probably the next best step to help your business grow. 

Professional Photography 

We don’t know about you but we feel more comfortable making purchases from brands that look more professional.

High-quality product pictures show credibility and that you can be trusted, which is important for online shoppers.

So yes, investing in a good photo studio and photographer could do wonders for your business! Also.. have fun with it, why not create a theme for your product pictures, and make your customers dream! 

OUTS

Focusing On Quantity 

Less can be more. We often think that the more we “do”, “give” or “post”, the more we’ll be met with our desired results.  

Surprisingly, that’s not always the case. It’s better to focus on things that move the needle instead. What 20% of effort is bringing me 80% of my results? 

For example: If you notice that your customers are responding well to video content of your products being styled, then do more of that instead!

Influencer Marketing 

Influencer marketing is great for awareness, but perhaps don’t make it your night in shining armor strategy for growth.  So what will make people finally click the “check out” button in their cart? ...UGC (User Generated Content). 

This means showing proof of other customers who have previously bought your products and loved them! 

At the end of the day, people trust what their friends/family have to say about you. So motivating consumers to give you their testimonials and promote you on their socials could be a better option. 

Posting Then Ghosting 

Are you guilty of posting content for your brand, and then disappearing from the app for hours on end? Time to change that! 

When your audience engages with your post, you want to respond to them as soon as you can. This shows how much you care about bringing value to them.... and it also makes them feel important. 

Be a brand that feels like a home for your audience, that is what will bring you the die-hard community to crave to have. 

Those were some 2024 Ins and Outs for those looking to launch or scale your fashion e-commerce brand!