In the age of the internet, there is no better way to reach an audience than by the click of a button. But nothing can beat the connection that talking to your audience face-to-face can bring. This is why brands take part in trade shows, bazaars and host their own events.
Simply showing up to these venues may not be enough to engage with your consumers, which is why we are here to help you out with that!
Gamification
Why play by the book when you can tap into imagination? There is nothing people love more than giveaways and fancy/fun promotional events. An easy way to gamify an experience is by drafting a quiz that consumers can take on their phones to find out the perfect product for them.
You could also arrange merchandise gift hampers for those who attend your event or your bazaar booth. From corporate pens to custom mugs with your brand’s logo shining on its surface ever so brightly… be creative with it. If you want to spice things up even more, you could arrange a group activity for potential consumers. This will help you engage with them more and give them a sense of community, which will only urge them to come back for more.
The Power Of The Press
You have been planning for this remarkable event that you cannot wait to show your customers, but you may find that a large chunk of them may not be aware that it is going to happen. This is why it is important to “hype up” your event months before it takes place. Use the power of social media by creating decorative posters and reaching out to influencers to give the event a shoutout. It is crucial to be consistent with reminding your audience, keep uploading stories mentioning it as the event date grows closer.
Do not forget the power of your local magazines and bloggers, you will be surprised at how one article could level up your sales game.
Source: https://melbournesocialco.com.au/wp-content/uploads/2019/12/MSC_Influencer_event-9633-1030x688.jpg
Up Close & Personal
Yes we all want to hit our sales targets and expand, but do not forget an aspect just as important….community. The idea here is that essentially you want to have consumers who feel like family to you and think of your brand as their own.
To raise such advocacy, brand transparency will work wonders. To execute this effectively, communicating face-to-face with your community and bringing all members together with a reason to meet, could bring about an entire movement.
You could do so by developing a distinctive culture that consumers could identify themselves with. Take Harley Davidson for example, what has turned their brand into the million dollar label it is today is the sense of culture they have built. Those who wear the brand’s name on their chest were given something to believe in, a life of boldness and brotherhood.
Zen Zone
Events can be exhausting, both for your team members and those visiting. Stand out from the crowd by creating your very own sanctuary of relaxation amidst the hustle and bustle of trade shows. Whether it's a bazaar with other brands or your brand’s private event, set aside a designated spot for relaxation. A spot where those attending can sit down, have some tea…. as they edit their instagram stories over the wifi you ever so generously provide them with, of course.
Those were some top tips on how you can win over the hearts of your consumers and build a community that advocates for you! We hope your next event is as remarkable as we predict it to be, if not, even better than imagined.
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